Tips For Balancing Price and Quality When Buying Wholesale Jeans For Your Boutique

Tips for Balancing Price and Quality When Buying Wholesale Jeans for Your Boutique There are a lot of things to consider when stocking wholesale women’s jeans, including what your customers want, what the season calls for, and what your store can handle in terms of inventory. 

For many boutique owners, balancing price and quality when stocking denim is one of the perennial issues many face. After all, not every store caters to a high-end crowd nor does cheap mean that a garment isn’t a good option. 

We’re going to give you some insights into how to balance price and quality when ordering wholesale women’s jeans, starting with four simple principles that can help guide you year-round. 

Purchasing is both an art and a science which means that there is no one-size-fits-all solution. That said, these general principles will help you outline the general contours of your stocking strategy and give you some things to think about when it comes to balancing price and quality. 

Happy Medium 

What does this mean? This means that you offer a balanced selection of price and quality items to appeal to the largest possible customer base. This works well for boutiques that attract a variety of customers and tend to deal in volume, although not exclusively. Of course, you can tilt one way or the other depending on how your analytics read but, essentially, a middle-of-the-road approach works best if you aren’t sure which path to take. Your primary concern should always be what makes your customers happy because that makes you money. You’ll want quality items that are compelling at price points that make sense for your boutique. 

Specialization 

Is your boutique a specialist haven? Do you cater to niche audiences? Or perhaps you like to appeal to large crowds? Depending on how you answer these questions can help you figure out how to balance quality and price in your wholesale women’s denim selection. Specialist stores will tend to stock limited, expensive, and niche pieces whereas stores appealing to a more general audience will aim for broad categories and concomitant pricing. There’s also age demographics to consider with some age groups valuing quality and durability or price over others. 

Seasonality - Back to School 

There is a lot of seasonality to store purchases and hence stocking. Whether it is the back-to-school craze or winter holiday season, you will know how to navigate the ups-and-downs of the year and how it impacts your stock. 

Volume or Margin 

Determine whether you want to make more per item sold or sell more items. Low-margin products tend to be higher volume which means you will need more frequent restocking of the item. High-margin items tend to be expensive and thus move slower in your inventory channel. Of course, if that is what your customers want, then by all means, load up, but you will want to back this up with data first. You will also need to consider the other tips we have outlined here to find out what works best for your store in the long run. Don’t be afraid to change things up and find what works best for you now. Remember, while things might work well in the past, that doesn’t mean that they always will so be sure to keep your strategy as up to date as possible.